ShredFin Partners with Bassmaster Elite Series Pro Destin DeMarion
ShredFin Partners with Bassmaster Elite Series Pro Destin DeMarion

ShredFin Partners with Bassmaster Elite Series Pro Destin DeMarion

News Release – Bossier City, LA February 12th , 2020

ShredFin, a fishing apparel brand based in Bossier City, LA has reached a sponsorship agreement with Bassmaster Elite Series Pro Destin DeMarion from Grove City, PA.

30-year old DeMarion has an impressive tournament history including a 2nd place points finish in the Bassmaster Eastern Opens in 2019 to punch his ticket into the Bassmaster Elite Series, the top level of the sport.

When not on the water, he works for DuraEdge Products Inc., which is operated out of his hometown and produces infield mix, mound clays and warning track materials for baseball and softball fields for high schools, colleges, parks and Major League Baseball. DuraEdge is also his title sponsor. DeMarion
also works as a fishing guide when his schedule allows.

ShredFin owner Cass Caldwell had this to say about the partnership. “When we bring guys onto our team, we look for people who are a great fit, and that will represent the brand in a manner that reflects our culture. Not only is Destin a great fisherman, but he’s also a great guy, and that’s what we want on our team. His marketing background will also help us grow the brand to the next level and meet our long-term strategic objectives. We are super excited to have Destin as part of the ShredFin family!”

During the remainder of the 2020 Bassmaster Elite Series schedule, DeMarion will fish Lake Chickamauga, TN; Lake Eufala, AL; Santee Cooper, SC; Sabine River, TX; Lake Fork, TX (Texas Fest); St. Lawrence River, NY; Lake Champlain, NY; and Lake St. Clair, MI.

DeMarion had this to say about the partnership with ShredFin.

“ShredFin is a brand that is growing quickly. The logo was the first thing that caught my eye. The more I researched the brand, I knew it was something that I wanted to be a part of. They have great looking apparel and are a customer first business; well known for going that extra mile. The brand is built around the intense passion for fishing that we all have as anglers. Being a life-long fishermen, I can identify well with the ShredFin brand, and the direction they are headed. I am also excited to be a part of a Veteran-owned company, and I want to help Cass and ShredFin elevate the company to new heights."